Meets or exceeds all or most of these standards:
Effectively recruits expertise in media and/or policies when needed
Well developed relationship with local media
Identifies and connects with local influential people who are key leaders for specific policies
Leader and members able to exercise local “clout”
Leader and members have sophisticated understanding of the local decision-making process for particular policies
Coalition members are predominantly committed to the value of the strategy
Targeted partnerships (e.g. liquor establishments if trying to pass retail policies or school system if school policy)
Plan for overcoming likely sources of resistance
High quality strategic plan
High quality logic model
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Meets or exceeds more than half of these standards:
Recognize need for outside expertise and seek it
Trying to build relationships with local media
Works with at least a few key leaders relevant for policy change
Members try to exert their own influence
Leader has some understanding of the local decision-making process relevant for particular policy
Half or more of the members believe in the value of the policy
At least one organizational partnership in development
Aware that resistance is likely
Adequate strategic plan
Adequate logic model
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Meets half or less of the standards:
Neither recognizes the need nor understands how to use outside expertise
Not well connected to the local media
Not seeking or connected to key leaders relevant for policy
Although some members may have respect in the community they do not exercise it for this cause
Little understanding of the local policy-making process
Members not particularly supportive of the chosen environmental strategies themselves
Little effort or success at forming relationships with other organizations relevant for particular policies
No attention to likely sources of resistance; naïve faith
Poor strategic plan
Poor logic model
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