Table 1.
Estimates of branded tobacco marketing materials and promotions at tobacco outlets in the contiguous US (N =2,230)a, 2012
| Cigarettes | Non-cigarette tobacco products | Total (n=2,162) | |||
|---|---|---|---|---|---|
|
|
|||||
| Interior (n=2,162) | Exterior (n=2,229) | Interior (n=2,162) | Exterior (n=2,229) | ||
| Total marketing materials, mean (95% CI) | 14.5 (14.0, 15.0) | 2.5 (2.3, 2.7) | 11.7 (10.9, 12.4) | 0.9 (0.8,1.0) | 29.5 (28.3, 30.7) |
| Signs | 12.3 (11.9, 12.7) | 2.4 (2.2, 2.6) | 6.6 (6.2, 7.0) | 0.9 (0.8, 0.9) | 22.2 (21.3, 23.0) |
| Functional items | 0.2 (0.2, 0.2) | 0.07 (0.05, 0.09) | 0.14 (0.1, 0.2) | 0.03 (0.02, 0.04) | 0.5 (0.4, 0.5) |
| Displays | 0.4 (0.3, 0.4) | na | 4.3 (3.8, 4.7) | na | 4.6 (4.2, 5.1) |
| Shelving units | 1.6 (1.5, 1.7) | na | 0.66 (0.6, 0.7) | na | 2.3 (2.2, 2.4) |
| Any price promotions, % (95% CI) | 75.0 (73.0, 77.1) | ||||
| Special price | 66.2 (64.0, 68.4) | 23.3 (21.4, 25.2) | 28.8 (26.6, 30.9) | 3.7 (2.8, 4.5) | 71.2 (69.1, 73.3) |
| Multi-pack discount | 24.6 (22.7, 26.5) | 6.6 (5.6, 7.7) | 17.8 (16.1, 19.5) | 2.5 (1.8, 3.1) | 35.8 (33.6, 38.0) |
| Stores with graphic health warning signs, % (95% CI) | 0.2 (0.0, 0.4) | ||||
a
N for interior and total measures is 2,163; N for exterior measures is 2,230. All estimates are weighted.