Table 2.

Mean rate of core and non-core food marketing exposures (per day, with 95% CI, from Poisson regression) for total exposures (across all settings/media) and by setting, medium, and product category (with percentage share of all exposures by setting/medium/product category)

	Core Foods		Non-core Foods
Total/Setting/Medium/Product category	Rate per day* (95% CI)	% of total	Rate per day* (95% CI)	% of total
Total (any setting/ marketing medium)	12.3 (8.7, 17.4)	100	27.3 (24.8, 30.1)	100
Setting**
Home	5.5 (4.6, 6.6)	44.9	8.9 (7.9, 10.1)	32.8
School	5.3 (2.9, 9.5)	42.9	5.3 (4.2, 6.8)	19.5
Food venues***	0.2 (0.1, 0.4)	1.7	2.7 (1.5, 4.7)	9.7
Recreation venues****	0.4 (0.3, 0.7)	3.5	2.1 (1.1, 3.8)	7.6
Other public spaces*****	0.9 (0.5, 1.5)	7.0	8.3 (6.0, 11.4)	30.4
Marketing medium
Product packaging	9.1 (7.2, 11.4)	73.5	17.4 (15.7, 19.4)	63.9
Sign	2.6 (1.0, 6.8)	21.2	7.6 (5.3, 10.9)	27.9
Instore marketing	0.1 (0.0, 0.2)	0.6	1.0 (0.7, 1.4)	3.6
Print media	0.0 (0.0, 0.1)	0.2	0.6 (0.2, 1.8)	2.2
Screen	0.1 (0.0, 0.2)	0.5	0.2 (0.1, 0.4)	0.6
Merchandise	0.5 (0.2, 1.2)	3.9	0.5 (0.2, 1.2)	1.9
Product category
Core	12.3 (8.7, 17.4)	100
Sugary drinks			9.1 (8.3, 10.0)	33.4
Fast food			6.0 (4.7, 7.6)	22.1
Confectionery			3.0 (2.3, 4.0)	11.1
Snack foods			2.9 (2.4, 3.5)	10.5
Ice cream			1.9 (1.3, 2.7)	7.0
Diet soft drinks			1.4 (0.9, 1.9)	4.9
Cookies/cakes/pastries			1.3 (0.9, 2.0)	4.8
Milk product (unhealthy)			0.8 (0.4, 1.3)	2.8
Cereal (unhealthy)			0.7 (0.4, 1.1)	2.5
Other			0.2 (0.1, 0.4)	0.9

* Rate of marketing exposures per day (calculated as rate per 10 h of photographs)

** Details for aggregated settings are presented in Additional file 2

*** Includes fast food indoor, full service restaurant, and fresh food market

**** Includes sport, outdoor recreation, and community venue

***** Includes street, shop front, shopping mall, private transport, public transport facility, onboard public transport, and other retail