Fig. 1.

Determining consumption patterns, their drivers, and possible areas for interventions (e.g., nutritional and dietary interventions and the introduction of novel products and ingredients) requires taking a holistic view at the food system. At the consumers' end, socioeconomic and cultural contexts encompass the occasions of food consumption, the dishes paired and served during these occasions, and the derived demand for quality attributes of ingredients (such as rice) paired up in these occasions.