Table 1.
Context |
Urban Filipinos purchasing and consuming premium-quality rice |
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↓ | |||||||||||||||
Occasion | Breakfast | AM/PM snack | Lunch/dinner | ||||||||||||
Relative frequency of occasion (%) | 9.6 | 44.8 | 44.8 | ||||||||||||
↓ | |||||||||||||||
Dish | Silog meals | Congee/ porridge | Rice delicacies | Rice noodles | Braised meat | Risotto | Roasted chicken | ||||||||
Relative frequency of dish (%) | 75 | 25 | 25 | 75 | 50 | 10 | 40 | ||||||||
↓ | |||||||||||||||
Ingredients | |||||||||||||||
Main non-rice ingredients and relative frequency of use (%) | Meat | 100 | Chicken | 75 | Sugar | 100 | Vegetables | 50 | Meat | 100 | Cheese | 100 | Meat | 100 | |
Egg | 100 | Coconut milk | 100 | Meat | 50 | ||||||||||
Flour | 100 | ||||||||||||||
Method of rice preparation | Steamed | 100 | Boiled | 100 | Boiled | 50 | Stir-fried | 100 | Steamed | 100 | Steamed | 100 | Steamed | 100 | |
Fried | 100 | Steamed | 50 | ||||||||||||
Level of rice-viand integration (%) | 50 | 100 | 100 | 100 | 50 | 100 | 50 | ||||||||
Methods for rice consumption and relative frequency (%) | Spoon and fork | 100 | Spoon | 100 | By hand | 75 | Spoon and fork | 100 | By hand | 50 | Spoon | 100 | Spoon and fork | 75 | |
Fork | 25 | Fork | 50 | By hand | 25 | ||||||||||
↓ | |||||||||||||||
Rice quality requirements (importance score) | |||||||||||||||
Appearance | 100 | 50 | 50 | 0 | 75 | 100 | 100 | ||||||||
Absence of bran | 80 | 100 | 100 | 100 | 75 | 80 | 90 | ||||||||
Aroma | 70 | 80 | 50 | 0 | 75 | 50 | 50 | ||||||||
Taste | 70 | 80 | 50 | 0 | 100 | 50 | 100 | ||||||||
Texture | 100 | 75 | 100 | 50 | 100 | 100 | 100 |
Context |
Urban Filipinos purchasing and consuming premium-quality rice |
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↓ | ||||||||||||
Occasion | Other special occasions | Christmas and New Year | ||||||||||
Relative frequency of occasion (%) | 0.7 | 0.1 | ||||||||||
↓ | ||||||||||||
Dish | Paella | Lechón | Rice cakes | Arroz à la valenciana | Stuffed meats | Sticky rice cakes | ||||||
Relative frequency of dish (%) | 25 | 50 | 25 | 33 | 33 | 33 | ||||||
↓ | ||||||||||||
Ingredients | ||||||||||||
Main non-rice ingredients and relative frequency of use (%) | Meat | 100 | Meat | 100 | Sugar | 100 | Meat | 100 | Meat | 100 | Sugar | 100 |
Coconut milk | 100 | Vegetables | 100 | Coconut milk | 100 | |||||||
Flour | 100 | Flour | 100 | |||||||||
Method of rice preparation | Steamed | 40 | Steamed | 100 | Boiled | 50 | Steamed | 40 | Baked | 75 | Boiled | 50 |
Pilaf | 60 | Steamed | 50 | Pilaf | 60 | Boiled | 25 | Steamed | 50 | |||
Level of rice-viand integration (%) | 100 | 50 | 100 | 100 | 100 | 100 | ||||||
Methods for rice consumption and relative frequency (%) | Spoon and fork | 100 | Spoon and fork | 75 | Fork | 25 | Spoon and fork | 100 | Spoon and fork | 100 | Fork | 25 |
By hand | 25 | By hand | 75 | By hand | 75 | |||||||
↓ | ||||||||||||
Rice quality requirements (importance score) | ||||||||||||
Appearance | 100 | 100 | 50 | 100 | 50 | 50 | ||||||
Absence of bran | 90 | 90 | 10 | 90 | 100 | 100 | ||||||
Aroma | 30 | 50 | 50 | 30 | 50 | 50 | ||||||
Taste | 50 | 100 | 50 | 50 | 50 | 50 | ||||||
Texture | 100 | 100 | 100 | 100 | 50 | 100 |