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. Author manuscript; available in PMC: 2018 Sep 1.
Published in final edited form as: Curr Opin HIV AIDS. 2017 Sep;12(5):447–457. doi: 10.1097/COH.0000000000000403

Figure 1. Online-to-Offline (O2O) models in HIV service delivery.

Figure 1

Information and Promotion O2O are the primary entry points into an O2O ecosystem. Information, Promotion and eCounseling O2O rely on participant/self-reported or clinic-reported measures to evaluate linkage success. The Integrated O2O model fosters collaboration between online intervention and offline HIV service delivery site teams to enable seamless O2O transition, and leverages real-time tracking and monitoring technologies to validate participants and demonstrate O2O linkages.