Table 4.
Participants’ responses to the evaluation questions.
| Questionnaire item | Beach video, n (%) |
Vox pop, n (%) |
Signs video, n (%) |
Post-it-note video, n (%) |
Suicide can’t be reversed, n (%) |
Letter video, n (%) |
Mask video, n (%) |
Series of 4 images, n (%) |
| Helpful or extremely helpful for suicidal person | 16 (80) | 7 (39) | 8 (42) | 30 (71) | 33 (79) | 24 (57) | 8 (19) | 7 (70) |
| Helpful or extremely helpful for someone wanting to help a suicidal person | 13 (65) | 8 (45) | 7 (37) | 35 (83) | 36 (86) | 24 (57) | 12 (29) | 6 (60) |
| Less likely to seek help | 1 (5) | 0 | 4 (21) | 0 | 2 (5) | 0 | 16 (38) | 0 |
| More likely to seek help | 6 (6) | 2 (11) | 4 (21) | 15 (36) | 19 (45) | 15 (36) | 3 (7) | 5 (50) |
| More likely to help a friend | 10 (50) | 6 (33) | 6 (32) | 23 (55) | 25 (60) | 29 (69) | 7 (17) | 4 (40) |
| Mood decreased after viewing | 1 (5) | 1 (6) | 1 (5) | 8 (19) | 19 (45) | 29 (69) | 11 (26) | 0 |
| Likes or really likes the format | 11 (55) | 5 (28) | 9 (47) | 21 (50) | 32 (76) | 23 (55) | 12 (29) | 9 (90) |
| Likes or really likes the content | 12 (60) | 12 (67) | 8 (42) | 29 (69) | 30 (71) | 30 (71) | 12 (29) | 7 (70) |
| Would share with others | 8 (40) | 10 (56) | 6 (32) | 22 (52) | 28 (67) | 20 (48) | 9 (21) | 5 (50) |
| Total N | 20 | 18 | 19 | 42 | 42 | 42 | 42 | 10 |