Table 3. Median ranking of reasons as to why people choose to publish in a journal.

			Academics/researchersb
Reason	Editorsa	%c	All academics/researchers	%c	P editors vs academicsd	Experience < 10 y	%c	Experience ≥ 10 y	%c	P experience < 10 y vs ≥ 10 yd
Most appropriate content	2	97	1	99	0.031	1	99	1	98	0.992
Journal quality	2	96	2	98	0.230	2	97	2	98	0.282
Open access	4	74	4	88	0.696	3	91	4	51	0.527
Othere	3	30	5	25	0.940	5	21	4	29	0.004
Turnaround time	3	8	3	90	0.065	4	90	3	89	0.129

^aReasons the Editors believed people chose their respective journal to publish in (median rank)

^bReasons respondents chose journals to publish their work in (median rank)

^cOptional question; % represents the percentage of respondents who provided an answer out of a total sample of n = 73 for editors and n = 160 for total academics/researchers (n = 98 with < 10 y experience and n = 62 with ≥ 10 y experience)

^dDifferences in median rank tested using Kruskal-Wallis

^eOpen ended responses for ‘other’ included: Cost, likelihood of acceptance, audience, independent publishers, quality of review, PubMed indexed, fair editors/reviewers, publication delay and online early access