Table 3. Average cost per claim and proportion of branded claims by gift value.
Recipient Type | Average Cost per Claim | Average Proportion of Branded Claims |
---|---|---|
Non-Gift Recipients | $85 (n = 1750) | 25.7% (n = 808) |
Small Gift Recipients ($7-$500) | $114 (n = 798) | 30.3% (n = 458) |
Large Gift Recipients (>$500) | $189 (n = 324) | 39.9% (n = 222) |
All differences are significant with a p value <.001.