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. 2017 Oct 25;12(10):e0186060. doi: 10.1371/journal.pone.0186060

Table 3. Average cost per claim and proportion of branded claims by gift value.

Recipient Type Average Cost per Claim Average Proportion of Branded Claims
Non-Gift Recipients $85 (n = 1750) 25.7% (n = 808)
Small Gift Recipients ($7-$500) $114 (n = 798) 30.3% (n = 458)
Large Gift Recipients (>$500) $189 (n = 324) 39.9% (n = 222)

All differences are significant with a p value <.001.