Table 5.
User and website factors reported as important in prolonging a visit to a website for expectant fathers.
| Survey Items | n (%)a | ||
| Whether the visitor… | |||
| Wants to improve his knowledge in relation to the topics of the website | 134 (77.0) | ||
| Experiences the use of the website as rewarding | 129 (74.1) | ||
| Likes receiving (tailored) feedback on the answers he provided on questions | 84 (48.3) | ||
| Knows in advance how long it will take to go through the whole website | 46 (26.4) | ||
| Experiences the use of the website as challenging | 36 (20.7) | ||
| Whether the website… | |||
| Provides information that is easy to understand | 158 (90.8) | ||
| Can be used free of charge | 156 (89.7) | ||
| Provides information that is perceived to be useful for dads to help them adjust and engage in healthy behavior | 147 (84.5) | ||
| Is attractive for the visitor to use | 123 (70.7) | ||
| Does not take much time to entirely complete | 93 (53.5) | ||
| Provides brief textual information (ie, does not involve a great deal of reading) | 87 (50.0) | ||
| Displays personal progress through the program (eg, progress bar page numbers) | 68 (39.1) | ||
| Provides testimonials of successes of other dads who used it | 66 (37.9) | ||
| Has a brief registration procedure (eg, the registration of log-in name and password) | 63 (36.2) | ||
| Uses a short questionnaire for providing tailored feedback | 62 (35.6) | ||
| Provides interactive features (eg, tests, forums, games) | 57 (32.7) | ||
| Uses a virtual guide to guide a visitor through the website | 41 (23.6) | ||
aPercent rating ≥4 for importance (1= not at all important; 5= extremely important).