Table 2.

Twitter users’ known characteristics.

Characteristics		Total, n (%)	P value
Characteristics linked to a higher probability of emitting sensitizing tweets
	United Kingdom	1316 (82.51)	<.001
	Female gender	1079 (89.62)	<.001
	National Health Service	79 (4.2)	<.001
	Woman who experienced an abnormal smear test	33 (1.75)	<.001
Characteristics linked to a higher probability of emitting nonsensitizing tweets
	Nonhealth or nonmedia company	396 (21.05)	<.001
	Media	240 (12.76)	.045
	Marketing activity	220 (11.70)	<.001
	Male gender	125 (10.38)	<.001