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Data from Facebook Ads on Mobile Devices for 205 days during October 22, 2015 – July 13, 2016
| Platform: | Clicks to Website: | Reach: | Average cost per click: | Cost (total): |
|---|---|---|---|---|
| Audience Network | 27,360 | 142,932 | $0.15 | $4,027.60 |
| Mobile News feed | 9,135 | 303,817 | $0.60 | $5,502.17 |
| 638 | 69,749 | $1.11 | $705.76 | |
|
| ||||
| Total: | 37,133 | 516,498 | $0.28a | $10,235.53b |
Average cost/click obtained by dividing total cost by total clicks
Facebook budget set at $50/day= 205 days
