Table 3.
Facebook Ad Performance Women2Women Study for 205 days during 10/22/15-7/13/16
| Impressionsa | 2,135,058 |
| User reachb | 516,498 |
| Mean frequency user sees ad | 4.13 |
| Total Cost | $10,235.53 |
| Clicks on ad | 37,133 |
| Average cost-per-click | $0.28 |
| Clicks by region | |
| MA (began 10/22/15) | 18,363 |
| NJ (expanded 11/2015) | 14,565 |
| Brooklyn (expanded 4/2016) | 2,859 |
| Providence (expanded 6/2016) | 250 |
| Other | 1,096 |
| Clicked ad to screenc | |
| Complete screen | 940 |
| Screen High risk | |
| eligible for 6-month study | 477 |
| Consent to 6-month study | 256 |
| Randomized | 154 |
| Cost per randomizedd | $66.46 |
a
Refers to total number of times ads were shown on Facebook
b
Refers to how many users saw the ads
c
Women who reported that they joined by clicking a Facebook advertisement (Facebook, Instagram, or audience network)
d
Total ad cost/randomized