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. 2017 Jul 4;11(5):1588–1599. doi: 10.1177/1557988317714141

Table 1.

Focus Group Responses Examining Young Men’s (n = 61) Preferences for Nutrition, Physical Activity, and Healthy Lifestyle Intervention Components for All Participants.

Themes
To include To not include
Recruitment strategies • Advertisement through social media, noticeboards (colleges and university), billboards on public transport, pubs and employers of young people • Overly masculine or physically fit and toned connotations (images or recruiters), as this would act as a deterrent
• Promotion of program through potential participants and peers, (not just program organizers) via social media, e.g., share function on Facebook • Advertised as making radical lifestyle changes
• Affiliation of a credible source (e.g., University) • Uncertainties with recruitment via online advertisements (e.g., Facebook advertisements) due to the amount and low quality of advertisements and subsequent suspicion of the motive of advertisers
• Recruitment via email due to large number of spam emails received
Content • Education and skill development (e.g., cooking skills) • Avoidance of intragroup competition.
• Gradual build-up of fitness and strength • Unachievable goals and drastic changes to lifestyle
• Positive reinforcement and encouragement
• Goals to be realistic, individualized and flexible
• Regular individualized progress/ feedback is required
Format
Delivery mode
• Multiple delivery modes: face-to-face combined with online technologies (e.g., website) and mobile apps • Over the telephone
• Face-to-face sessions to include both individual and group based sessions
Program duration & frequency • At least 6 months of involvement • Avoid anything too short as program should be of sufficient duration to allow for a given outcome to be achieved, and for new habits to be formed and old habits broken
• 2–3 sessions per week. This included face-to-face sessions and online or ‘homework’ component.
• A flexible timetable allowing participants to choose from several options of which session to attend each week
Facilitator • Facilitators to make the program fun and interesting with lots of variety • Unrealistic expectations set my facilitator
• Facilitators to present in positive light • Avoid focusing on the negative consequences of being unhealthy (e.g., morbidity and or mortality)