Table 2.

Comparison of Counts and Percentages for Each Topic Code Categorized as Health-related and Non-health-related Tweets.

Topic code	Country	Health-related				Non-health-related				Total number of tweets
		Number of tweets with topic	Number of tweets with topic/4,222 tweets (%)	Total number of tweets for U.S., Canada, U.K.	Total number of tweets for U.S., Canada, U.K./12,666 (%)	Number of tweets with topic	Number of tweets with topic/ 4,222 tweets (%)	Total number of tweets for U.S., Canada, U.K.	Total number of tweets for U.S., Canada, U.K./12,666 (%)
Health-related vs. Non-health-related	U.S.	917	21.7	2,908	68.9	3,305	78.3	9,758	77	4,222
	Canada	673	15.9			3,549	84.1			4,222
	U.K.	1,318	31.2			2,904	68.8			4,222
Health information—Prostate cancer	U.S.	25	0.6	50	0.4	—	—	—	—	25
	Canada	24	0.6			—	—			24
	U.K.	1	0.02			—	—			1
Health information—Testicular cancer	U.S.	6	0.1	14	0.1	—	—	—	—	6
	Canada	7	0.2			—	—			7
	U.K.	1	0.02			—	—			1
Health information—Mental health	U.S.	3	0.1	8	0.1	—	—	—	—	3
	Canada	5	0.1			—	—			5
	U.K.	0	0			—	—			0
Health information—Other men’s health issues	U.S.	4	0.1	12	0.1	—	—	—	—	4
	Canada	8	0.2			—	—			8
	U.K.	0	0			—	—			0
Moustache growing and grooming	U.S.	329	7.8	864	6.8	1,270	30.1	3,656	28.9	1,599
	Canada	83	2			1,383	32.8			1,466
	U.K.	452	10.7			1,003	23.8			1,455
Community engagement	U.S.	432	10.2	1,692	13.4	556	13.2	2,885	22.8	988
	Canada	443	10.5			1,386	32.8			1,829
	U.K.	817	19.4			943	22.3			1,760
Vision, values, and goals	U.S.	336	8	1,609	12.7	11	0.3	315	2.5	347
	Canada	459	10.8			283	6.7			742
	U.K.	814	19.3			21	0.5			835
Commercial, contests, and giveaways	U.S.	22	0.5	37	0.3	479	11.4	817	6.5	501
	Canada	14	0.3			232	5.5			246
	U.K.	1	0.02			106	2.5			107