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. Author manuscript; available in PMC: 2017 Nov 9.
Published in final edited form as: J Health Commun. 2017 Apr 25;22(6):497–505. doi: 10.1080/10810730.2017.1311972

Table 3.

Factor loadings and scale characteristics of the perceived social norms of using e-cigarettes

Item E-Cigarette Perceived Norms
Factor 1 Communality
O1.5: Acceptable among people close to me .85 .72
O2: Acceptable among friends .78 .61
O3: Encouraged by friends .70 .49
O5: Acceptable among family .80 .64
O6: Encouraged by family .67 .45
O8: Acceptable in community .49 .24

Variance accounted for 52.4%
Averaged scale mean (SD) 4.2 (1.2)
Averaged scale minimum, maximum 1, 6
Averaged scale Cronbach’s α 0.87

Note. Bolded text indicates items included in the scale.