Table 5.
Factor loadings and scale characteristics of the perceived social norms of using smokeless tobacco
| Item | Smokeless Tobacco Perceived Norms
|
|
|---|---|---|
| Factor 1 | Communality | |
| O4: Acceptable among people close to me | 0.86 | 0.75 |
| O5: Acceptable among friends | 0.88 | 0.78 |
| O6: Encouraged by friends | 0.82 | 0.66 |
| O8: Acceptable among family | 0.78 | 0.61 |
| O9: Encouraged by family | 0.77 | 0.60 |
| O11: Acceptable in community | 0.54 | 0.30 |
|
| ||
| Variance accounted for | 61.5% | |
| Averaged scale mean (SD) | 2.9 (1.4) | |
| Averaged scale minimum/maximum | 1, 6 | |
| Averaged scale Cronbach’s α | 0.90 | |
Note. Bolded text indicates items included in the scale.