Table 2.

Domains, themes, and representative positive and constructive quotes

DOMAIN	THEME	POSITIVE QUOTE	CONSTRUCTIVE QUOTE/SUGGESTION
Access	Platform & Delivery	[MODERATOR: What do you think the best way to deliver this video would be?] I think probably email.	[T]here’s a distinction there about how people want to get the information… you can give people the option of how they’re going to get it.
	Internet Access	[E]verywhere I go… there’s WiFi… I have five sisters and they have WiFi. I have three daughters and they have WiFi so, the majority of the time everywhere I go I’m using WiFi…	[P]robably more people now have DVD players at home than they have Smartphones for example. Or, maybe even internet access so… then you can use a DVD or CD.
	Technological Literacy	I think most people in 2014 are just so literate when it comes to these things and like almost everything is password and using it [for] paying bills, looking at a movie…	I don’t think that serves [this] general population. I think you’re going to have… less tech savvy people.
Functionality	Usefulness	Anyone that has any asthma and COPD or anything like that, I think they would really benefit from watching the movie…	[T]hey’re basically fairly simple steps to take. And, you know, why do I need to watch a video to learn how to do this?
	Content	[A] lot of people think they know how to use their inhaler but they don’t or… there are little things that they’re not doing correctly… [T]his makes sure that you know exactly what you’re doing…	Does your video go further into detail without… using the spacer? … I mean spacer is a very, very good instrument, but the bottom line most people just don’t use it.
	Teaching Strategy	One positive thing I would say is that the demonstration was repeated, and so whatever was there, was reinforced… so I thought that was helpful.	I didn’t like the way they kept you asking you the steps… but then… I guess I need to be aggravated because I got it wrong.
Quality	Clarity	I think it is informative and clear.	But why do they mention step 7 and then they don’t say here’s step 1, here’s step 2, here’s step 3?
	Ease of Use	[T]he drop-down with the options in it makes it a lot easier.	[I]f I was looking at it a really long time I would probably want a bigger font.
	Length	It was short and to the point.	I thought it was a little bit too long.
	Likeability	[I]t was just really good… easy to follow, self-explanatory.	I don’t know if I would watch it again. It was a little tiring.