Table 2.

Predictors of likelihood of adoption for the three classic diffusion studies (controlling for time dummies (Table 1)).

Likelihood of Adoption
	Medical Innovation N=868	Korean Fam. Planning N=6,356	Brazilian Farmers N=10,085
Detail Agents	1.27
Science Orientation	0.60**
Journals Subs.	1.63*
# Sons		1.43**
Media Camp. Exp.		1.10**
Income			1.18**
Visits to City			1.00
Out Degree	0.96	1.05	0.98
In Degree	1.04	1.06**	1.02*
Exposure (Cohesion)	0.94	1.16	2.16**

Note:

^*indicates p < .05,

^**indicates p < .01