Table 1.

Facebook post reach.

Description of Hook	Content	Reach
Link to a YouTube clip of a Cronkite News segment that included an interview with the study principal investigator	The interview link was accompanied by the following quote: “Among the challenges for women who want to stop smoking: they gain more weight on average when trying to quit. An app developed by University of Arizona researchers uses inspirational messages and other means to keep women committed to kicking the habit.”	April 22, 2015: 313 people reached
Link to a news segment that described the app on a local radio station (Mix 96.9, KFYI)	The segment was accompanied by the following caption: “See Me Smoke Free uses guided imagery, a technique that’s been used in sports and other disciplines for years. Motivational messages, a tracker of how long you’ve been smoke free, and other tools are available.”	May 4, 2015: 440 people reached
Link to an arkansasonline article	The article was posted with the following quote from the study principal investigator: “Most people smoke as a response to stress, and guided imagery may also help smokers quit by helping them relax. I’m not aware of any other app that’s used guided imagery to deal with the issue of stress related to smoking.”	November 5, 2015: 116 people reached
Link to a Maine News Online article	The article link was posted with a note that included an embedded link to the See Me Smoke Free Facebook page: “More coverage of the See Me Smoke-Free Android Phone App.”	May 27, 2015: 102 people reached