Table 2.

Twitter post impressions.

Description of Hook	Content	Reach
Links to Cronkite News’ coverage of SMSFa while tagging @cronkitenews	Arizona State University’s @cronkitenews covers See Me #smokefree app: link. #quitsmoking #healthyliving #news	April 21, 2015: 294 people reached
Links to SMSF study page in association with “NIH In Your State” campaign	NIHb-funded smoking cessation research in the @UofA Department of Family and Community Medicine link #NIHinYourState	May 6, 2015: 654 people reached
Links to the West Virginia University news article about SMSF collaboration with University of Arizona in association with National Women’s Health Week campaign	WVU’s Giacobbi collaborates with @UofA experts to launch “See Me Smoke-Free” app link #Android #NWHW #mHealth #smokefree	May 13, 2015: 225 people reached
Links to article about SMSF by local West Virginia TV affiliate WBOY	New #Android #App for #Women Aids #SmokeFree Quest	May 26, 2015, 205 people reached
Link to article about all time low smoking rates. Tags City of Philadelphia. Suggests mhealth, including SMSF may lower rates further	US cities such as @PhiladelphiaGov has all time low smoking rate. Can #mhealth #apps help this trend? link #seemesmokefree	June 29, 2015, 233 people reached

^aSMSF: See Me Smoke-Free.

^bNIH: National Institutes of Health.