Table 3.
Correlation matrix and √AVE for the first-order factor model
| Variables | V1 | V2 | V3 | V4 | V5 | V6 | V7 | V8 |
|---|---|---|---|---|---|---|---|---|
| Pass-time (V1) | 0.748 | |||||||
| Information sharing (V2) | 0.017 | 0.750 | ||||||
| Self-document (V3) | 0.016 | 0.732 | 0.746 | |||||
| Social interaction (V4) | 0.066 | 0.613 | 0.684 | 0.767 | ||||
| Convenience (V5) | 0.323 | −0.059 | −0.086 | −0.120 | 0.750 | |||
| Medium appeal (V6) | 0.342 | 0.004 | −0.154 | −0.097 | 0.836 | 0.829 | ||
| Entertainment (V7) | 0.477 | 0.112 | 0.178 | 0.163 | 0.249 | 0.228 | 0.778 | |
| Self-expression (V8) | 0.569 | −0.113 | −0.020 | −0.057 | 0.368 | 0.283 | 0.500 | 0.831 |
Note. All values represent standardized estimates. The numbers in the diagonal represent √AVE. AVE: average variance extracted.