Table 3.
Weighted logistic regression results.
| Variable | Reported Very Believable N (Weighted %) a |
Very Believable vs. Not at All or Somewhat Believable AOR (95% CI) |
|---|---|---|
| Message | ||
| Cigar smoking can cause cancers of the mouth and throat even if you do not inhale | 1087 (66.09) | REF |
| Cigar smoking can cause lung cancer and heart disease | 1260 (78.62) | 2.05 (1.55, 2.70) * |
| Cigars are not a safe alternative to cigarettes | 958 (56.09) | 0.71 (0.55, 0.92) * |
| Source | ||
| No source | 779 (67.45) | REF |
| Surgeon General | 838 (66.96) | 0.98 (0.72, 1.35) |
| FDA | 851 (68.20) | 1.10 (0.80, 1.52) |
| CDC | 837 (64.94) | 0.87 (0.63, 1.21) |
| Age | ||
| Adult, greater than 25 years old | 2795 (67.83) | REF |
| Young adult, 18–25 years old | 510 (61.39) | 0.94 (0.70, 1.27) |
| Sex | ||
| Female | 1742 (68.21) | REF |
| Male | 1562 (65.43) | 0.98 (0.77, 1.23) |
| Race/Ethnicity | ||
| Non-Hispanic White | 2171 (69.54) | REF |
| Non-Hispanic Black | 641 (62.33) | 0.75 (0.55, 1.03) |
| Non-Hispanic Other race | 195 (61.20) | 0.56 (0.37, 0.85) * |
| Hispanic | 283 (62.16) | 0.77 (0.54, 1.08) |
| Sexual orientation | ||
| Straight or heterosexual | 3140 (67.27) | REF |
| Gay, lesbian or bisexual | 117 (64.47) | 0.93 (0.58, 1.49) |
| Education | ||
| Greater than high school | 2175 (66.55) | REF |
| High school or less | 1116 (67.12) | 1.11 (0.86, 1.44) |
| Poverty status | ||
| Above the poverty line | 2533 (68.50) | REF |
| Below the poverty line | 541 (63.56) | 0.90 (0.65, 1.26) |
| Trust in federal government | ||
| High | 1859 (69.10) | REF |
| Low | 1432 (63.76) | 0.73 (0.58, 0.91) * |
| Any tobacco use | ||
| No tobacco product use, past 30 days | 2322 (68.32) | REF |
| Any tobacco product use, past 30 days | 983 (63.21) | 0.88 (0.68, 1.14) |
| Awareness of the CDC | ||
| Yes | 2808 (67.75) | REF |
| No | 497 (62.31) | 0.96 (0.68, 1.35) |
| Awareness of the FDA | ||
| Yes | 3152 (67.73) | REF |
| No | 153 (52.60) | 0.58 (0.34, 1.00) |
Notes: a. The percent who reported “very believable” refers to the pooled messages, rather than a specific message; * indicates significance at p < 0.05.