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. 2017 Nov 21;14(11):1422. doi: 10.3390/ijerph14111422

Table 1.

C.A.R.E. Recruitment Strategies. C.A.R.E. recruitment strategies included capitalizing on church partnerships, encouraging referrals and outreach, and posting on the NIH website.

Communication, Awareness, Relationship, Empowerment (C.A.R.E.) in Action: Recruitment Strategies
Communication Outreach Participants recruited at community events such as:
  • health fairs,

  • block parties,

  • health advocacy community meetings where recruitment posters were on display, fliers, distributed and presentations made.

Awareness Referrals
(word of mouth and community partners)
Participants referred to the study by:
  • their friends and family who were participants,

  • members of the community who learned about the study but were not enrolled themselves,

  • community health advocacy groups.

Relationships Churches Participants recruited via:
  • engagement following church services,

  • announcements during services and printed in the church bulletin,

  • handouts distributed.

Empowerment NIH Website Participants searched independently and discovered the study from the Healthy volunteer opportunity posted on the NIH Website.

Note: C.A.R.E.: Communication, Awareness, Relationships and Empowerment; NIH: National Institutes of Health. Each element of C.A.R.E. Research Recruitment model is color-coded to correspond with the model figure.