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. 2017 Nov 13;114(48):12714–12719. doi: 10.1073/pnas.1710966114

Fig. 1.

Fig. 1.

Examples of ads aimed at audiences characterized by high and low extraversion (A) as well as high and low openness (B). Fig. 1A, Left courtesy of Caiaimage/Paul Bradbury/OJO+/Getty Images; Fig. 1A, Right courtesy of Hybrid Images/Cultura/Getty Images.