Table 1.
Sample descriptives (N = 564).
| Coding | %/Ma | Nb/SD | |
|---|---|---|---|
| Dependent variables | |||
| Concern – university research | Not at all concerned | 37.2 | 136 |
| Slightly concerned | 46.4 | 170 | |
| Quite concerned | 11.2 | 41 | |
| Very concerned | 5.2 | 19 | |
| Concern – government research | Not at all concerned | 23.3 | 85 |
| Slightly concerned | 27.7 | 101 | |
| Quite concerned | 25.5 | 93 | |
| Very concerned | 23.6 | 86 | |
| Concern – commercial research | Not at all concerned | 16.8 | 61 |
| Slightly concerned | 32.1 | 117 | |
| Quite concerned | 29.4 | 107 | |
| Very concerned | 21.7 | 79 | |
| Expect to be asked for consent | Disagree | 7.2 | 26 |
| Tend to disagree | 13.1 | 47 | |
| Tend to agree | 24.7 | 89 | |
| Agree | 55.0 | 198 | |
| Expect to be anonymised | Disagree | 5.1 | 18 |
| Tend to disagree | 4.8 | 17 | |
| Tend to agree | 13.7 | 48 | |
| Agree | 76.4 | 268 | |
| Independent variables | |||
| Frequency of posts daily | Scale (range: 1 ‘Less than once’ to 7 ‘over 10’) | 1.75 | 1.23 |
| Post personal activity | Yes = 1 | 37.7 | 161 |
| Post personal photos | Yes = 1 | 19.0 | 81 |
| Knowledge of terms of service (ToS) consent | Yes = 1 | 75.5 | 317 |
| Net use (years) | Scale (range: 1 ‘Less than year’ to 9 ‘15+ years’) | 6.59 | 1.76 |
| Net use (hours per day) | Scale (range: 1 ‘Less than hour’ to 10 ‘10+ hours’) | 6.03 | 2.52 |
| Net skill | Scale (range: 1 ‘Novice’ to 10 ‘Expert’) | 7.69 | 1.60 |
| Sex | Male = 1 | 48.93 | 276 |
| Age | Scale (range: 18 to 83) | 25.38 | 10.17 |
| Sexual orientation | Heterosexual = 1 | 83.6 | 357 |
| Ethnicity | White = 1 | 91.1 | 389 |
| Relationship status | Partnered = 1 | 45.4 | 194 |
| Income | Scale (range: 1 ‘below 10K’ to 11 ‘100K+’) | 3.72 | 3.07 |
| Has child under 16 | Yes = 1 | 7.3 | 31 |
Notes: aMean and Standard Deviation given for scale variables; bReduction in sample size due to missing data.