Table 1.
Tobacco Use, E-cigarette Advertising Exposure, and Demographic Characteristics among Smokers by Experimental Condition (N = 3293)
| E-cig Anywhere | Harm Reduction | Control | ||||
|---|---|---|---|---|---|---|
|
|
||||||
| Cue N = 551 |
No cue N = 553 |
Cue N = 543 |
No cue N = 541 |
Cue N = 550 |
No cue N = 555 |
|
| Sex (%) | ||||||
|
| ||||||
| Men | 45.4 | 45.4 | 47.5 | 47.9 | 46.0 | 44.3 |
| Women | 54.6 | 54.6 | 52.3 | 51.9 | 54.0 | 55.3 |
| Other | 0.0 | 0.0 | 0.2 | 0.2 | 0.0 | 0.4 |
|
| ||||||
| Age (%) | ||||||
|
| ||||||
| 18 to 24 | 15.8 | 15.4 | 14.7 | 15.2 | 12.7 | 16.2 |
| 25 to 29 | 27.0 | 25.1 | 27.1 | 23.8 | 30.6 | 23.2 |
| 30 to 44 | 44.1 | 45.6 | 45.1 | 42.9 | 42.7 | 48.5 |
| 45 to 59 | 10.3 | 11.6 | 10.3 | 15.5 | 12.0 | 11.2 |
| 60+ | 2.7 | 2.4 | 2.8 | 2.6 | 2.0 | 0.9 |
|
| ||||||
| Education (%) | ||||||
|
| ||||||
| Less than HS | 1.1 | 0.7 | 1.1 | 1.3 | 1.5 | 1.6 |
| HS or equivalent | 8.0 | 12.1 | 13.9 | 15.0 | 13.1 | 11.3 |
| Some college | 34.0 | 30.8 | 34.0 | 29.9 | 30.7 | 28.1 |
| College degree+ | 56.9 | 56.3 | 50.9 | 53.8 | 54.8 | 59.0 |
|
| ||||||
| Race (%) | ||||||
|
| ||||||
| Non-Hispanic white | 79.0 | 75.1 | 78.3 | 78.4 | 79.2 | 75.4 |
| Non-Hispanic black | 6.3 | 6.1 | 5.8 | 8.0 | 5.8 | 7.0 |
| Non-Hispanic other/multi | 5.9 | 10.0 | 8.9 | 7.4 | 7.7 | 8.9 |
| Hispanic | 8.8 | 8.7 | 7.0 | 6.3 | 7.3 | 8.7 |
|
| ||||||
| Below FPG (%) | 13.7 | 13.8 | 13.3 | 14.3 | 12.9 | 12.2 |
| Seen/heard e-cig ads past month (%) | 73.0 | 73.2 | 74.2 | 72.8 | 71.3 | 74.1 |
| Last smoked a cigarette (%) | ||||||
|
| ||||||
| >1 month ago | 2.0 | 3.1 | 3.5 | 1.3 | 1.6 | 1.6 |
| >1 week to 1 month ago | 4.2 | 4.0 | 4.1 | 4.3 | 3.5 | 3.8 |
| >24 hours to 1 week ago | 10.3 | 10.3 | 6.6 | 12.0 | 8.9 | 11.2 |
| >1 hour to 24 hours ago | 31.6 | 32.2 | 32.2 | 28.3 | 30.4 | 29.7 |
| Within the past hour | 51.9 | 50.5 | 53.6 | 54.2 | 55.6 | 53.7 |
|
| ||||||
| Cessation attempt past year (%) | 56.2 | 55.0 | 52.0 | 50.8 | 53.5 | 55.5 |
| Lifetime cigarettes smoked (%) | ||||||
|
| ||||||
| 100 to 150 | 5.8 | 6.3 | 3.7 | 5.9 | 4.0 | 7.2 |
| 151 to 200 | 2.7 | 5.8 | 3.7 | 3.0 | 4.7 | 4.0 |
| 201+ | 91.5 | 87.9 | 92.6 | 91.1 | 91.3 | 88.8 |
|
| ||||||
| How often smoke cigarettes (%) | ||||||
| Some days | 33.2 | 32.0 | 28.0 | 29.6 | 29.8 | 28.8 |
| Every day | 66.8 | 68.0 | 72.0 | 70.4 | 70.2 | 71.2 |
|
| ||||||
| Nicotine dependence (M, SD)a | 2.2(1.5) | 2.2(1.5) | 2.2(1.5) | 2.2(1.5) | 2.2(1.4) | 2.3(1.6) |
| Ever used e-cig (%) | 73.8 | 69.8 | 71.0 | 67.9 | 71.9 | 72.1 |
| How often use e-cigs (%)b | ||||||
|
| ||||||
| Not at all | 17.5 | 14.4 | 19.4 | 19.2 | 13.8 | 15.2 |
| Rarely | 61.8 | 61.3 | 59.4 | 58.5 | 61.6 | 61.9 |
| Some days | 15.0 | 17.5 | 15.2 | 14.8 | 17.1 | 16.2 |
| Every day | 5.7 | 6.8 | 6.0 | 7.4 | 7.4 | 6.8 |
Note.
Participation was limited to MTurk users with a 90% or higher approval rate of past MTurk tasks and accounts registered in the US. Eligible participants also reported being able to read and understand English, smoking 100+ cigarettes in their lifetime, and currently smoking every day or some days.
HS = high school, FPG = federal poverty guidelines, e-cig = e-cigarette
a
Range: low (0) – high (6)
b
Among e-cigarette ever users (N = 2321)