Table 3.
Adjusted Associations between Recall of Tobacco Marketing and E-cigarette (EC) Susceptibility among Non-smokers (N = 386)a
| E-cigarette Susceptibility Outcomes
|
|||||
|---|---|---|---|---|---|
| Use EC Soon AOR (95% CI) | Use EC in Future AOR (95% CI) | Use EC in Next Year AOR (95% CI) | Use EC if Friend Offers AOR (95% CI) | EC Susceptibility Summary AOR (95% CI) | |
| Tobacco Advertising Index Score | |||||
|
| |||||
| None | 1 | 1 | 1 | 1 | 1 |
| Low | 1.80 (0.78–4.16) | 1.35 (0.64–2.83) | 1.38 (0.63–3.03) | 1.04 (0.55–1.97) | 1.06 (0.56–1.99) |
| Moderate | 1.47 (0.64–3.39) | 1.56 (0.76–3.21) | 1.21 (0.55–2.65) | 1.00 (0.53–1.90) | 1.17 (0.63–2.19) |
| High | 2.57 (0.96–6.89) | 2.52* (1.03–6.15) | 2.59* (1.03–6.53) | 1.18 (0.53–2.63) | 1.44 (0.65–3.17) |
|
| |||||
| Received Tobacco Coupons | 2.76** (1.35–5.66) | 2.04* (1.03–4.02) | 2.25* (1.11–4.57) | 1.73 (0.93–3.22) | 1.52 (0.82–2.83) |
| Male | 1.28 (0.71–2.33) | 1.29 (0.76–2.19) | 1.07 (0.61–1.87) | 1.69* (1.04–2.73) | 1.72* (1.07–2.74) |
| Age | |||||
|
| |||||
| 18–25 | 1 | 1 | 1 | 1 | 1 |
| 26–29 | 0.96 (0.44–2.13) | 1.01 (0.51–2.02) | 1.06 (0.51–2.22) | 1.00 (0.52–1.92) | 1.05 (0.55–1.99) |
| 30–36 | 0.90 (0.40–2.02) | 0.63 (0.30–1.32) | 0.73 (0.34–1.60) | 0.64 (0.32–1.27) | 0.67 (0.34–1.31) |
| 37+ | 0.51 (0.22–1.22) | 0.28** (0.12–0.64) | 0.34* (0.14–0.84) | 0.45* (0.22–0.91) | 0.43* (0.22–0.86) |
|
| |||||
| Race/Ethnicity | |||||
|
| |||||
| White | 1 | 1 | 1 | 1 | 1 |
| Black | 0.88 (0.23–3.35) | 0.76 (0.25–2.31) | 0.70 (0.21–2.32) | 1.22 (0.48–3.10) | 1.46 (0.57–3.70) |
| Asian | 1.61 (0.77–3.37) | 0.95 (0.48–1.91) | 1.22 (0.59–2.50) | 1.12 (0.60–2.09) | 1.29 (0.70–2.38) |
| Hispanic/Other | 1.41 (0.39–5.12) | 1.12 (0.34–3.64) | 1.65 (0.50–5.50) | 1.49 (0.52–4.30) | 1.62 (0.57–4.59) |
|
| |||||
| Education | |||||
|
| |||||
| High School/GED or below | 1 | 1 | 1 | 1 | 1 |
| Some College | 0.64 (0.23–1.78) | 0.59 (0.23–1.49) | 0.96 (0.34–2.70) | 1.17 (0.47–2.88) | 0.81 (0.34–1.92) |
| College Graduate | 0.62 (0.25–1.58) | 0.60 (0.26–1.41) | 0.91 (0.35–2.39) | 1.17 (0.51–2.70) | 0.81 (0.37–1.78) |
| Post-college Education | 0.13** (0.04–0.45) | 0.23** (0.08–0.67) | 0.34 (0.10–1.11) | 0.67 (0.26–1.73) | 0.39* (0.16–0.97) |
|
| |||||
| Committed | 0.70 (0.37–1.33) | 0.59 (0.33–1.04) | 0.47* (0.26–0.87) | 0.79 (0.48–1.30) | 0.82 (0.50–1.33) |
**
p < .01,
*
p < .05
Note.
All associations reported as adjusted odds ratios (AORs).
a
= The logistic regression models above examine adjusted associations between recall of tobacco marketing (tobacco advertising index score and received tobacco coupons) and EC susceptibility outcomes (non-susceptible vs susceptible), while controlling for covariates and whether or not the participant IP address was located in the United States.