Table 1.

Three Domains of Health Messages and Their Associated Knowledge Items

Bacteria	AMR	Health Benefits
		Thermometers	Measuring Tapes and Dosing Chart
i. There is a variety of different kinds of bacteria	i. Caused by improper use of antibiotics	i. Helps kill bacteria and prevent AMR in milk	i. Helps to calculate weight of animal
ii. Some bacteria can cause diseases	ii. Can be transmitted from animal to human	ii. Provides milk with “full” ingredients	ii. Helps determine proper dose to administer to an animal
iii. They can be transmitted	iii. Diseases resistant to medicines are difficult to treat		iii. Helps prevent the development of AMR
iv. Heat-treatment kills bacteria in milk			iv. It helps improve livestock health