Table 4.

On-the-day poll and Twitter stance predictions with adjustments for the age demography

	18–24		25–49		50–64		65+		Prediction
		%Leave		%Leave		%Leave		%Leave	%Leave
1.Poll results	0.116	25	0.428	44	0.246	56	0.210	61	50.3
2.Projection to Twitter demo	0.261	25	0.526	44	0.146	56	0.067	61	41.9
3.Twitter actual	0.261	29	0.526	52	0.146	66	0.067	72	49.2
4.Poll adjusted	0.116	29	0.428	52	0.246	66	0.210	72	59.1
5. Discrepancy between projection to Twitter demographics and Twitter actual (rows 2 and 3)									7.3%