Table 3.
Usage metrics by acquisition, behavior, and page visits from March 19-April 18, 2016.
| Descriptive analysis | Usage metrics | |
| Acquisition | ||
| Sessions, n | 860 | |
| New sessions, % | 38 | |
| Behavior | ||
| New users, n | 324 | |
| Returning users, n | 536 | |
| Bounce rate, % | 46 | |
| Pages per session, n | 4.45 | |
| Average session duration, min:sec | 8 min:51 sec | |
| Page visits | ||
| Page views, n | 3828 | |
| Unique page views, n | 1994 | |
| Average time on page, min:sec | 2 min:34 sec | |
| Average % exit for view | 22 | |