Table 4.

Interactions on attitude toward healthy ads between regulatory focus and message framing.

Independent Variables	Regulatory Focus	Message Framing	Sample Size	Mean	S.D.	t-Value
Attitude toward ads	Promotion focus	Gain framing	59	5.2219	0.7863	2.273 *
		Loss Framing	42	4.8593	0.7956
	Prevention focus	Gain framing	52	5.0420	0.7231	−3.616 ***
		Loss framing	48	5.5152	0.5692

* p < 0.05, *** p < 0.001.