|
Unweighted % |
Weighted % (n) |
Gender |
|
|
Male (n = 1826) |
40.5% |
48.0% |
Female (n = 2683) |
59.5% |
52.0% |
Race/Ethnicity |
|
|
White, Non-Hispanic (n = 2855) |
63.8% |
52.4% |
Black/African American, Non-Hispanic (n = 495) |
11.1% |
16.5% |
Hispanic (652) |
14.6% |
23.6% |
Other, Non-Hispanic (n = 471) |
10.5% |
7.5% |
School Achievement |
|
|
Much better/better than average (n = 3416) |
75.8% |
70.3% |
Average/below/much worse than average (n = 1092) |
24.2% |
29.7% |
Parent Education |
|
|
Any education higher than high school/GED (n = 3811) |
85.3% |
79.5% |
High school/GED or less (n = 656) |
14.7% |
20.5% |
Combined Media Use-TV, Mobile, Computer & Social Media |
|
|
Low—<240 min/day (media) & <1 h/week (social) (n = 406) |
9.0% |
8.2% |
Medium—240–599 min/day (media) or 1–3 h/week (social) (n = 2315) |
51.3% |
48.3% |
High—600+ min/day (media) or <3+ h/week (social) (n = 1788) |
39.7% |
43.5% |
Cigarette Smoking Intensity |
|
|
Non smoker, closed to smoking (n = 3032) |
67.2% |
65.2% |
Non-smoker, open to smoking (n = 1078) |
23.9% |
24.5% |
Low intensity smoker, non-daily user (n = 161) |
3.6% |
3.4% |
High intensity smoker, non-daily user (n = 129) |
2.9% |
3.6% |
Daily smoker (n = 109) |
2.4% |
3.3% |
Past 30-day Use of Other Tobacco Products |
|
|
No (n = 3789) |
84.0% |
82.9% |
Yes (n = 720) |
16.0% |
17.1% |
Household E-Cigarette and Combustible Tobacco Use |
|
|
No one I live with smokes (n = 3449) |
76.5% |
75.2% |
Cigarettes/Cigars and/or E-cigarettes (n = 1060) |
23.5% |
24.8% |
truth Ad Awareness |
|
|
No awareness (0) (n = 1711) |
37.9% |
37.7% |
Low awareness (1–7) (n = 2281) |
50.6% |
49.3% |
High awareness (8–28) (n = 517) |
11.5% |
13.0% |
|
Unweighted Mean (SE) |
Weighted Mean (SE) |
Age (15–21) |
|
|
Mean (years) (SE) |
18.2 (0.03) |
17.8 (0.06) |
Sensation Seeking Index (1–5) |
|
|
Mean (SE) |
2.99 (0.01) |
2.96 (0.02) |
Peer Cigarette Use (0–4) |
|
|
Mean (SE) |
0.53 (0.01) |
0.64 (0.02) |
ATS Index (1–5) |
|
|
Mean (SE) |
3.65 (0.01) |
3.64 (0.01) |
DMA-Level Smoking Prevalence (10.3–29.6%) |
|
|
Mean (SE) |
20.3% (0.05%) |
20.0% (0.07%) |
County-Level Smoke-Free Indoor Air Law Index (0–6) |
|
|
Mean (SE) |
4.72 (0.03) |
4.51 (0.04) |
2013 State-Level Per Capita Tobacco Control Funding ($0.28–$16.72) |
|
|
Mean (dollars) (SE) |
$1.75 (0.02) |
$1.81 (0.04) |
State-Level Cigarette Tax ($0.17–$4.35) |
|
|
Mean (dollars) (SE) |
$1.66 (0.02) |
$1.57 (0.02) |
Brand Equity index (−2–2) |
|
|
Mean (SE) |
0.50 (0.01) |
0.50 (0.01) |