Table 4.
Importance of attributes for each cluster in the two subsets: Households with children (A) and households without children (B) *.
Households with Children (A) | Households without Children (B) | ||||||
---|---|---|---|---|---|---|---|
Attributes | Cluster A1 | Cluster A2 | Cluster A3 | Cluster B1 | Cluster B2 | Cluster B3 | Cluster B4 |
30.1% | 44.5% | 25.5% | 23.4% | 32.5% | 31.2% | 12.9% | |
Traceability | 7.59 | 2.48 | 2.80 | 3.60 | 7.66 | 2.05 | 8.03 |
Price | 7.19 | 19.87 | 11.68 | 9.35 | 9.75 | 19.52 | 6.17 |
Brand | 12.04 | 10.21 | 9.93 | 9.86 | 7.89 | 11.00 | 7.00 |
Animal breed | 8.54 | 10.74 | 12.36 | 13.27 | 6.99 | 13.40 | 9.18 |
Color | 4.40 | 2.87 | 12.78 | 11.05 | 3.76 | 4.79 | 18.00 |
Animal welfare | 11.77 | 15.09 | 10.45 | 7.08 | 12.88 | 14.03 | 7.02 |
Country of origin | 10.73 | 4.81 | 1.99 | 3.46 | 7.16 | 4.26 | 7.58 |
Organic label | 4.49 | 10.12 | 7.74 | 7.84 | 7.65 | 10.36 | 11.10 |
Nutritional information | 6.60 | 1.84 | 12.43 | 16.87 | 4.90 | 2.02 | 2.65 |
Tenderness | 8.26 | 9.50 | 4.04 | 4.41 | 10.54 | 8.40 | 6.38 |
Quality certifications | 8.01 | 4.41 | 6.87 | 8.43 | 7.73 | 5.13 | 11.75 |
Taste/flavour | 10.38 | 8.08 | 6.93 | 4.78 | 13.08 | 5.04 | 5.13 |
* Importance of attributes: Most relevant attribute;
Second most relevant attribute;
Least relevant attribute.