Table 1.

General characteristics

Videos (N=83)
Number of views	median (IQR)	29,072 (12,702 to 57,267)
Total number of views across all videos	median (IQR)	5,107,923
Video length (minutes)	median (IQR)	6.7 (4.1 to 10.8)
Number of comments a	median (IQR)	82 (33 to 125)
Number of “likes”	median (IQR)	215 (87 to 420)
Number of “dislikes”	median (IQR)	15 (7–27)
Ratio of “likes” to “dislikes”	median (IQR)	13.2 (8.0 to 25.6)
Age restricted	n (%)	11/83 (13%)
Channels (N=38)
Number of subscribers	median (IQR)	2,522 (443 to 57,238)
Total number of subscribers across all channels		3,293,689
Indicated medical marijuana	n (%)	5/38 (13%)
Reviewer behavior (N=83)
Sentiment of the review	n (%)
Positive	n (%)	77 (93%)
Negative	n (%)	4 (5%)
Both	n (%)	1 (1%)
Neutral	n (%)	1 (1%)
Consumed marijuana within the video	n (%)	72 (87%)
Encouraged social networking	n (%)	64 (83%)
Provided store information to facilitate purchase	n (%)	51 (61%)