Table 3.
Risk ratios (RR) for pre-school children’s consumption of McDonald’s, Subway or Wendy’s (MSW) in past 7 d, Manchester and Nashua, NH, USA, April–December 2013
Unadjusted RR | 95 % CI | Adjusted* RR | 95 % CI | Adjusted† RR | 95 % CI | |
---|---|---|---|---|---|---|
MSW consumption by level of child-targeted MSW commercial (ad) exposure | ||||||
MSW ad exposure | ||||||
None | Ref. | Ref. | Ref. | |||
Low | 1·28 | 0·89, 1·84 | 1·25 | 0·89, 1·78 | 1·19 | 0·83, 1·70 |
Moderate | 1·34 | 1·15, 1·57 | 1·31 | 1·12, 1·53 | 1·25 | 1·15, 1·36 |
High | 1·31 | 1·21, 1·43 | 1·26 | 1·13, 1·41 | 1·19 | 1·07, 1·32 |
McDonald’s consumption by level of child-targeted McDonald’s ad exposure | ||||||
McDonald’s ad exposure | ||||||
None | Ref. | Ref. | Ref. | |||
Low | 1·16 | 0·84, 1·60 | 1·16 | 0·84, 1·60 | 1·09 | 0·79, 1·50 |
Moderate | 1·40 | 1·18, 1·67 | 1·38 | 1·17, 1·62 | 1·28 | 1·05, 1·56 |
High | 1·43 | 1·16, 1·76 | 1·38 | 1·09, 1·76 | 1·33 | 1·06, 1·67 |
Ref., reference category.
Significant results are indicated in bold font.
Adjusted for child gender, age, race, other screen time, household income and parent education.
Adjusted for child gender, age, race, other screen time, household income and parent education plus parent fast-food consumption.