Table 1. Demographics of the 222 subjects.

Demographic	Descriptive Statistic
Gender
Male Female	38% 62%
Age
Mean Standard Deviation	30 14
Frequency of burger consumption
Frequently Rarely Never	76% 23% 1%
Frequency of ground beef consumption
Frequently Rarely Never	85% 15% 0%
Frequency of ground beef purchases
Once a week	36%
Once every two weeks	30%
Once a month	14%
Once every two months	5%
Less than once every two months	8%
Never	7%
Household Income Before Taxes
Less than or equal to $50,000 More than $50,000	36% 64%