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UWS simulation of people’s memory recall (A) and frequency estimates (B) after the Experiments by Madan et al. (2014).
| A | ||
|---|---|---|
| Comes to mind first: | Extreme Gain vs. Neutral | Extreme Loss vs. Neutral |
| Experiment 1 | 64.5% vs. 35.5% | 71% vs. 29% |
| Experiment 2 | 70.0% vs. 30% | 72.6% vs. 27.4% |
| B | ||
| Estimated Frequency of … | Extreme Gain vs. Neutral | Extreme Loss vs. Neutral |
|
| ||
| Experiment 1 | 83.0% vs. 17.0% | 87.5% vs. 12.5% |
| Experiment 2 | 87.5% vs. 12.5% | 90.0% vs. 10.0% |
