Table 3. Media use, exposure to health messages, and insecticide treated net (ITN) use in C4H and DHS samples.
| Indicator/Question | C4H 2017 (18+ years) | Ghana DHS 2014 (15–49 years) | Difference between C4H and GSS | ||
|---|---|---|---|---|---|
| N | % | N | % | ||
| Media use | |||||
| Radio Listening (Listens to radio at least once a week) | 13,016 | 79.7 | 13,265 | 59.6 | 20.1 |
| TV Viewership (Watches TV at least once a week) | 12,708 | 80.7 | 13,265 | 55.1 | 25.6 |
| Exposure to health messages | |||||
| Family planninga | 10,485 | 54.4 | 9,089 | 65.8 | -11.4 |
| Malaria preventionb | 9,691 | 72.6 | 11,835 | 93.2 | -20.6 |
| ITN use | |||||
| Slept under an ITN last night (Children under 5) | 4,577 | 54.3 | 5,801 | 46.6 | 7.7 |
| Slept under an ITN last night (Pregnant women) | 178 | 39.0 | 654 | 43.3 | -4.3 |
| Slept under an ITN last night (Household members) | 9,527 | 34.0 | 40,337 | 35.7 | -1.7 |
aC4H measure was: Heard or saw at least one advert or message about preventing or delaying pregnancy, including on the radio, tv, posters, billboards, or other channels in the past month. DHS measure was: Heard or saw a family planning message on radio, on television or in a newspaper or magazine in the past few months.
bC4H measure was: Heard or saw at least one advert or message about using insecticide treated nets to prevent malaria, including on the radio, tv, posters, billboards, or other channels in the past month. DHS measure was: Heard or saw messages that families should sleep under insecticide treated nets (ITNs) to protect them from malaria, especially pregnant women and children under age 5 in the past six months.