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. 2017 Apr 20;7(4):e014193. doi: 10.1136/bmjopen-2016-014193

Table 3.

Order of top-ranked 15% of alcohol harm reduction ads on the outcome of ‘motivated to reduce the amount of alcohol I drink’ overall, and rank within each of six subgroups

graphic file with name bmjopen-2016-014193ileq03.jpg

Grey shading identifies ads ranked within the top 15% within each subgroup.

obs; number of observations (or responses) per ad.