Table 3.

Number of tweets excluded and the reason for exclusion

Reason for exclusion	Number of tweets
Campaigns including “#hellomynameis” and fundraising activities	388
Professional work as a geriatrician	89
Hobbies including baking, flute and band practice	48
NHS in general	109
Politics including her support for the Junior Doctors’ strike	105
Dissemination of news and research	38
Others, including general “thank you” messages and topics that could not be determined from the tweet narrative	437