Table 3.

The GLM effects of predictors on individuals’ opinion leadership.

Predictors		Local opinion leadership		Global opinion leadership
		Indegree		In-closeness		Betweenness
		Coefficients	Standard error	Coefficients	Standard error	Coefficients	Standard error
Intercept		1.57a	0.31	0.000002a	0.000000003	−53.76	29.67
Personal attributes
	Activeness on Weibo	0.001a	0.0003	0.00000000006a	0.000000000003	0.89a	0.03
	Verification	−0.33a	0.05	−0.0000000007	0.0000000005	−17.36a	4.98
	Location	0.02	0.01	0.0000000005a	0.0000000001	3.72a	1.05
Competence
	Medical-focused	1.14a	0.30	0.000000001	0.000000003	−8.02	29.35
Social positions
	The number of followers	0.01a	0.00008	0.00000000002a	0.0000000000008	0.02b	0.01
	The number of followings	−0.003	0.002	0.0000000002a	0.00000000002	0.34c	0.16
	∆ R2	34.4%		5.2%		4.2%
Control variable
	Gender (female=1, male=0)	−0.14a	0.03	−0.000000002a	0.0000000003	7.60c	3.16
	∆ R2	0.0%		0.0%		0.0%
	Total R2	34.4%		5.2%		4.2%

^aP<.001.

^bP ≤.01.

^cP<.05.