Table 1.

The importance of having a logo at HIV conferences

Unites people	You get a lot of people from different places all over the world who may speak a whole pile of different languages and illustrations are one good way of people knowing where they’re at or what something’s about (Conference attendee, male, age 61). …a real uniting force and people get a sense of ownership from the logos (Conference organizer, female, age 43).
Provides information	…relays the intention, vision, mission of an endeavour (Conference attendee, male, age 46).
Markers of progress	These are historic markers in time and people remember these conferences (Conference attendee, male, age 47).
Publicity	It’s a starting step and conversation opener for starting a conversation about HIV. For us, as scientists, and representatives that work in a HIV field, it allows us to build awareness to people that are not involved (Conference attendee, female, age 29).
Deeper connection	I usually have, for the ones I remember, some sort of emotional connection to it. It isn’t just a connection of intellect, it’s a connection at some other level (Conference attendee, male, age 54).