Table 2.

What makes a good logo?

Simple	A good logo should be simple. It shouldn’t be crowded with many things (Contest contributor, female, age 32).
Contemporary	It should be contemporary, up to date and modern (Conference attendee, male, age 47).
Memorable	A good logo is something that catches your eye you know? That you remember (Conference organizer, male, age 41).
Meaningful and distinct	In an ideal world there’s an underlying meaning behind it (Conference attendee, female, age 37).
Resonates with wide variety of audiences	You’re trying to make awareness for everybody else so it needs to resonate with other people like the general population (Conference attendee, female, age 55).