| Animals behaving immorally |
Hedonism |
Reminders that humans are animals too |
| Animals behaving morally |
Hierarchical Relationships |
Respect / Subversion |
| Benefitting one’s own group at the expense of others |
Hierarchy in the animal kingdom |
Rudeness |
| Care / Harm |
Inequality |
Sacrifice for the good of one's group |
| Compassion in the animal kingdom |
Injustice |
Sanctity / Degradation |
| Conformity |
Lack of Self Control |
Self-Control |
| Contamination |
Liberty / Oppression |
Selfishness |
| Cooperation / group behavior in the animal kingdom |
Loyalty / Betrayal |
Social Hierarchy |
| Cruelty |
Maintaining boundaries between groups |
Teamwork |
| Cruelty in the animal kingdom |
Naturalness |
Theft |
| Deception |
Obedience |
Tradition |
| Discrimination |
People behaving immorally |
Treachery |
| Equality |
People behaving morally |
Un-naturalness |
| Exploitation |
Politeness |
Unfairness |
| Fairness in the animal kingdom |
Proportionality (i.e. getting what one deserves) |
Untrustworthiness |
| Fairness/Cheating |
Proportionality (i.e. getting what one has earned) |
Wholesomeness |
| Generosity |
Reciprocity (i.e. paying back in kind) |
|
