Table 3.

The Non-Usage of Fairness Products Scale.

Item	Total sample	Women	Men
	Mean (SD)	Mean (SD)	Mean (SD)
Product efficacy and side effects subscale
I don’t use fairness products because I think they do not work
I don’t use fairness products because they are harmful for my skin
I don’t use fairness products because I don’t know what the long-term effect of using these products is
I don’t use fairness products because once you start you have to keep using them
I am concerned that my pimples will get worse with the use of fairness products
Total Mean Subscale Score	3.46 (0.90)	3.55 (0.88)	3.36 (0.92)
Socioeconomic reasons subscale
I don’t use fairness products because I do not wish to be fairer
I don’t use fairness products because I do not like the model/star promoting it
I don’t use fairness products because I cannot afford them
Total Mean Subscale Score	2.58 (0.99)	2.51 (0.98)	2.65 (1.00)
Total Scale Score	3.13 (0.75)	3.16 (0.72)	3.09 (0.78)