Table 3.
Item | Total sample |
Women |
Men |
---|---|---|---|
Mean (SD) | Mean (SD) | Mean (SD) | |
Product efficacy and side effects subscale | |||
I don’t use fairness products because I think they do not work | |||
I don’t use fairness products because they are harmful for my skin | |||
I don’t use fairness products because I don’t know what the long-term effect of using these products is | |||
I don’t use fairness products because once you start you have to keep using them | |||
I am concerned that my pimples will get worse with the use of fairness products | |||
Total Mean Subscale Score | 3.46 (0.90) | 3.55 (0.88) | 3.36 (0.92) |
Socioeconomic reasons subscale | |||
I don’t use fairness products because I do not wish to be fairer | |||
I don’t use fairness products because I do not like the model/star promoting it | |||
I don’t use fairness products because I cannot afford them | |||
Total Mean Subscale Score | 2.58 (0.99) | 2.51 (0.98) | 2.65 (1.00) |
Total Scale Score | 3.13 (0.75) | 3.16 (0.72) | 3.09 (0.78) |