Table 2. Sensitivity Analysis Showing the Potential for Improving Demand and Profit at Varying Starting Sales Volumes of Water and Sugar-Sweetened Beverage (SSB) Cans for Corner Store B in Baltimore, Maryland, 2014.

Analysis	Price of Water, $	Price of SSB, $	Percentage Improvement in Profit	Percentage Improvement in Water Demand
Current demand store B: SSB cans sold = 20, water bottles = 15
Maximum increase in profit	1.00	0.93	4.25	0.00
Maximum increase in demand	0.87	0.93	0.07	9.33
Equal relative improvement of profit and demand	0.96	0.90	2.87	2.87
Double SSB demand in store B: SSB cans sold = 40, water bottles = 15
Maximum increase in profit	1.00	0.93	6.13	0.00
Maximum increase in demand	0.78	0.93	0.14	15.80
Equal relative improvement of profit and demand	0.94	0.89	4.26	4.31
Double water demand in store B: SSB cans sold = 20, water bottles = 30
Maximum increase in profit	1.00	0.93	2.63	0.00
Maximum increase in demand	0.93	0.93	0.03	5.03
Equal relative improvement of profit and demand	0.98	0.87	1.45	1.44