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Facebook metrics for advertising campaign targeted to healthy elderly people.
| Metric | Total number |
| Impressions | 454,284 |
| Reach | 142,228 |
| Link clicks | 15,322 |
| Shares | 140 |
| Comments | 87 |
| Click-through rate, % | 3.37 |
| Cost per click, US$ | $0.45 |
| Frequency | 3.19 |
| Unique clicks | 7004 |
