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Engagement and cost by gender for the Facebook advertising campaign.
| Total campaign | Women | Men |
| Impressions, n (%) | 322,185 (71.52) | 128,266 (28.48) |
| Reach, n (%) | 98,721 (70.04) | 42,227 (29.96) |
| Cost, total US$ (%) | 5200 (76.81) | 1570 (23.19) |
| Cost per click, US$ | $0.0526 | $0.0371 |
| Engagement rate, % | 3.06 | 3.29 |
