Table 1.
Variables used to generate a prominence index score for newspaper content relating to diabetes and Ramadan combined, in 6 weeks leading up to and 4 weeks during Ramadan 2012.16
| Variable | Definition (score) |
|---|---|
| Front page | Article found on front page of a newspaper section (yes = 3; no = 2) |
| Section | Section in which the article was published (main = 3; other = 2) |
| Headline size | Small (≤0.60 cm = 0); medium (>0.60 to ≤1.3 cm = 1); large (>1.3 to ≤2 cm = 2); very large (>2 inches = 3) |
| Item location | Placement of the start of the title or top of article/figure/picture (left above fold = 3; right above fold = 2; left below fold = 1; and right below fold = 0). Right and left scoring was reversed for Arabic newspapers |
| Column centimetres | Length of the column in cm (including figures, tables, photos). Each column of the article is measured (length × width, cm2), and scored (>36 = 3; 12.7–36 = 2; ≤12.7 = 1) |
| Photograph | Photograph or other visual included with article (yes = 3; no = 2) |
Prominent articles were defined as those scoring ≥ 15 (out of a possible score range of 7–18).